We create ways of expression for the people's beauty
KOSHEEN company was established in March 2006, setting up shop at 102 Avenue des Champs-Élysées. Its original and eponymous brand, named after the creator, Xavier DI GIORGIO, was the first to offer a range of silver jewelry, a luxury fantasy, a silver collection set with diamonds and other precious and semi-precious stones.
YEAR
2009
In 2009 and the years that followed, the company launched new brands to meet the needs of a rapidly evolving market. This included the launch of "Luxury Charms by Di Giorgio" (a silver charm brand), as well as innovation with brands like Funky Rings, the first French brand of customizable rings, which saw resounding success. They also tapped into unexplored niches with "Manhattan by Di Giorgio," an exclusive silver jewelry brand featuring fine and precious stones, and "NOMAD by Di Giorgio," a brand offering an ethnic collection of silver and turquoise jewelry, inspired by travels and featuring designs and craftsmanship specific to Bali.
Network
EXPERIENCE
Starting from scratch, Kosheen, with its network of agents and participation in professional exhibitions, along with its various brands, built a distribution network with hundreds of retailers, both in France and abroad, earning a well-known reputation within the HBJO (Horlogerie, Bijouterie, Joaillerie, Orfèvrerie) sector. Galeries Lafayette (with over 50 points of sale) and the Synalia-Julien D’Orcel group (with 160 points of sale) supported several brand launches.
FOCUS
ONLINE
In 2013, in response to major players online move, Kosheen developed partnerships with companies like VeePee, Show Room Privé, and Zalando, in addition to a retail network in a changing phase. This online distribution strategy, adopted from the outset, accelerated the company's development, reaching nearly 5 million euros in 2021, confirmed in 2022, despite the challenges of that year. The COVID-19 pandemic actively contributed to a significant online growth.
MULTI-SEGMENTS
APPROACH
In response to the demands of these new customers, new brands were added to the fantasy, silver, and gold categories, making Kosheen one of the leading European jewelers in the online market, with a brand to cater to every niche in the jewelry market.
